Editorial take
Who should book W New York - Times Square?
If this is your first New York trip, shortlist W New York - Times Square for a practical reason: Nightlife, design, Broadway, couples. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you are a light sleeper or want a calm, traditional hotel. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is W New York - Times Square?
1567 Broadway is in the middle of Times Square by Duffy Square, which is the appeal and the drawback in equal measure.
Nearby
Broadway theatres, Times Square, Duffy Square, Rockefeller Center and Central Park South.
Closest subway
49 St and Times Square-42 St
Hotel facts
What to know before booking.
First-timer context
Why W New York - Times Square might feel special.
What it is known for
- The entrance takes guests through a glass-encased walkway with falling water before reaching reception on the seventh floor.
- The lobby lounge is entirely white, a deliberate contrast with the billboards immediately outside.
- Guest rooms use translucent panels and abstract shapes rather than conventional hotel decor.
New York moments
- The hotel is one of the more prominent examples of the design-hotel wave that reshaped Times Square in the 2000s.
On screen
- Its Broadway frontage appears constantly in Times Square footage without the hotel itself being a location.
Review questions
What travellers keep asking.
Is the W too noisy for a good night's sleep?
It sits directly on Times Square, so lower floors facing Broadway are the liveliest. Request a higher floor and read recent reviews on noise if you sleep lightly.
Is it worth the premium over nearby hotels?
You are paying for the design, the bar scene and the address. If those are not priorities, several nearby hotels give you the same location for less.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.