Editorial take
Who should book Virgin Hotels New York City?
If this is your first New York trip, shortlist Virgin Hotels New York City for a practical reason: Pool access, groups, modern rooms, summer trips. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you want a historic building or a small, quiet hotel. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is Virgin Hotels New York City?
Broadway between 29th and 30th places the hotel in NoMad with Herald Square and the Empire State Building a few minutes north, and Madison Square Park just south.
Nearby
Madison Square Park, the Empire State Building, Koreatown, Macy's Herald Square and the Flatiron Building.
Closest subway
28 St and 34 St-Herald Sq
Hotel facts
What to know before booking.
First-timer context
Why Virgin Hotels New York City might feel special.
What it is known for
- The hotel opened to guests in February 2023, with an official launch that spring, and was Virgin Hotels' New York debut.
- There is an outdoor Pool Club reserved for hotel guests, which is rare in Manhattan and a genuine differentiator.
- Everdene, its 4,000 square foot indoor-outdoor bar and dining space, was designed with the Brooklyn studio MARKZEFF.
New York moments
- Virgin Hotels calls its guest rooms Chambers, using a two-room layout with a sliding door between sleeping and dressing areas.
- The tower rises 39 floors and takes up the block between 29th and 30th Streets.
On screen
- A recent build with no film history; the pool and bar are the draw.
Review questions
What travellers keep asking.
Is the pool really only for guests?
The Pool Club is described as exclusive to hotel guests, which sets it apart from the many New York rooftops that sell tickets to the public. Check seasonal opening before booking on that basis.
What is a Chamber?
It is Virgin's name for its guest rooms, which use a sliding door to separate the sleeping area from the dressing and bathroom area. It works well for two people sharing.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.