Editorial take
Who should book NoMo SoHo?
If this is your first New York trip, shortlist NoMo SoHo for a practical reason: Views, design, shopping, couples. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you want a small hotel or budget rates. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is NoMo SoHo?
Crosby Street between Grand and Howard sits at SoHo's southern end, a minute from Broadway and walkable to Nolita, Chinatown and Tribeca.
Nearby
SoHo shopping, Nolita, Little Italy, Chinatown and Greenwich Village.
Closest subway
Canal St, and Spring St
Hotel facts
What to know before booking.
First-timer context
Why NoMo SoHo might feel special.
What it is known for
- The entrance archway, known as the Tunnel of Love, is one of the most photographed hotel entrances in New York.
- It is the tallest free-standing building in this part of SoHo, so upper-floor rooms get uninterrupted views in every direction.
- Crosby Street is a cobbled lane, so the hotel is tucked away despite being a minute from Broadway.
New York moments
- The hotel shares Crosby Street with the Crosby Street Hotel, making this short cobbled lane one of the densest concentrations of design hotels downtown.
On screen
- The archway is a fixture of social media rather than film, and is often busy with photographers.
Review questions
What travellers keep asking.
Are the skyline views real?
From the upper floors, yes. The building stands free of its neighbours, which is unusual downtown and gives genuine 360-degree outlooks. Lower floors face other buildings, so ask when booking.
How does Crosby Street compare with the rest of SoHo?
It is a cobbled side lane rather than a shopping street, so it is quieter than Broadway a minute away while keeping you in the middle of everything.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.