Editorial take
Who should book LUMA Hotel Times Square?
If this is your first New York trip, shortlist LUMA Hotel Times Square for a practical reason: Couples, quieter central stays, smaller hotels. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you need family-sized rooms or resort-style facilities. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is LUMA Hotel Times Square?
LUMA is on West 41st Street just south of Bryant Park, which gives you Times Square access without stepping straight into it every time you leave the hotel.
Nearby
Bryant Park, the New York Public Library, Times Square, Broadway theatres and Grand Central.
Closest subway
Times Square-42 St and 42 St-Bryant Park
Hotel facts
What to know before booking.
First-timer context
Why LUMA Hotel Times Square might feel special.
What it is known for
- With 130 rooms spread over 28 floors, LUMA averages around five rooms per floor, which is rare this close to Times Square and keeps corridors quiet.
- The ground-floor restaurant and cocktail bar, AperiBar, is a Charlie Palmer venue.
- The hotel sits on 41st Street between Broadway and Sixth Avenue, which is closer to Bryant Park than to the Times Square crowds.
New York moments
- This is a contemporary boutique hotel, so the appeal is the building and the service rather than a long guest history.
On screen
- There is no film-location angle here; judge it on room quality, quiet and location.
Review questions
What travellers keep asking.
Is LUMA quieter than a Times Square hotel?
It tends to be. The building is south of Bryant Park rather than on the square itself, and with roughly five rooms per floor there is far less corridor traffic than at a 700-room hotel.
Is it good value?
It sits in the middle of the market. Compare the all-in total against larger nearby hotels, because the trade-off is a smaller, calmer building rather than the lowest rate.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.