Editorial take
Who should book EVEN Hotel New York - Times Square South?
If this is your first New York trip, shortlist EVEN Hotel New York - Times Square South for a practical reason: Fitness-minded travellers, Penn Station and MSG, value. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you want atmosphere, luxury or a scenic street. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is EVEN Hotel New York - Times Square South?
West 35th Street between Eighth and Ninth Avenues is a working Garment District block, close to Penn Station and Madison Square Garden and about ten minutes from the theatres.
Nearby
Madison Square Garden, Penn Station, Times Square, the Javits Center and Hudson Yards.
Closest subway
34 St-Penn Station
Hotel facts
What to know before booking.
First-timer context
Why EVEN Hotel New York - Times Square South might feel special.
What it is known for
- EVEN is IHG's wellness brand, built around in-room exercise equipment and a 24-hour athletic centre rather than a token gym.
- The hotel's food offer is deliberately geared towards lighter eating, which is unusual in a district otherwise dominated by delis and fast food.
- At 150 rooms it is small for this part of Midtown, where most hotels run to several hundred.
New York moments
- The wellness-hotel category barely existed before brands like EVEN, and this property is the New York example of it.
On screen
- A practical modern hotel with no screen history.
Review questions
What travellers keep asking.
What does a wellness hotel actually mean here?
In-room exercise equipment, a 24-hour athletic centre and a menu built around lighter food. It is a genuine difference rather than branding, and it is included in the rate.
Is West 35th Street a good location?
Practical rather than pleasant. You are minutes from Penn Station and Madison Square Garden and around ten from the theatres, in a block that is functional and busy by day.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.