Editorial take
Who should book The Bowery Hotel?
If this is your first New York trip, shortlist The Bowery Hotel for a practical reason: Couples, downtown nightlife, design, repeat visitors. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you want midtown convenience, modern rooms or value. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is The Bowery Hotel?
335 Bowery sits between the East Village and NoHo, a few minutes from St Marks Place, Nolita and the restaurants of the Lower East Side.
Nearby
The East Village, NoHo, the New Museum, Nolita and Tompkins Square Park.
Closest subway
Bleecker St, Astor Pl and Second Av
Hotel facts
What to know before booking.
First-timer context
Why The Bowery Hotel might feel special.
What it is known for
- It opened in February 2007, co-founded by Eric Goode and Sean MacPherson, on a stretch of the Bowery then still known for flophouses and shelters.
- The seventeen-storey building was designed by Scarano & Associates, with interiors built to feel like an early twentieth-century hotel rather than a new one.
- Gemma, the ground-floor Italian trattoria, opened later in 2007 and also runs the hotel's room service.
New York moments
- Goode and MacPherson were central figures in New York nightlife, and the lobby's reputation as a place to be seen has outlasted most of the bars they ran.
- The hotel is widely credited with accelerating the Bowery's shift from skid row to one of the most expensive streets downtown.
On screen
- The lobby and terrace have been a fixture of New York fashion and celebrity photography since 2007.
Review questions
What travellers keep asking.
Is The Bowery Hotel in the East Village or the Lower East Side?
It is on the Bowery at Third Street, which puts it in the East Village on the NoHo border. The Lower East Side proper begins a few blocks south and east.
Is the lobby always busy?
It has been a destination bar since 2007 and stays busy most evenings. That is a large part of the hotel's appeal, but it does mean the ground floor is not a quiet place to sit.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.