Editorial take
Who should book Hotel Seville NoMad?
If this is your first New York trip, shortlist Hotel Seville NoMad for a practical reason: Couples, spa, architecture, NoMad restaurants. The name, star rating and lobby photos matter, but the real test is whether the location helps your days feel easier.
It is less compelling if you want budget rates or a times square base. Before booking from the UK, compare the final price after taxes and property fees, check the exact room setup and make sure your airport arrival route is not needlessly awkward.
Location and map
Where is Hotel Seville NoMad?
East 29th Street at Madison Avenue puts the hotel a block from Madison Square Park, with Flatiron immediately south and the Empire State Building a few minutes north.
Nearby
Madison Square Park, the Flatiron Building, the Empire State Building, Koreatown and Eataly.
Closest subway
28 St on the 6 and on the R and W
Hotel facts
What to know before booking.
First-timer context
Why Hotel Seville NoMad might feel special.
What it is known for
- The original twelve-storey hotel was completed in 1904 to designs by Harry Allan Jacobs, with an eleven-storey annex by Charles T. Mott added in 1907.
- It has traded as the Seville Hotel, the Carlton Hotel and the James New York NoMad before returning to a version of its original name.
- The current hotel has a spa with a hammam, which is rare in New York and almost unheard of at this size of property.
New York moments
- The hotel's cocktail lounge, the Seville, is named in tribute to the building's original identity.
- Its Madison Avenue corner sits at the heart of NoMad, the district that took its name from being north of Madison Square Park.
On screen
- The building's interest is architectural and its long sequence of names rather than screen history.
Review questions
What travellers keep asking.
Is this the James New York NoMad?
Yes, the same building at 22 East 29th Street. It has been the Seville, the Carlton and the James, and now trades as Hotel Seville NoMad, so reviews appear under several names.
Is NoMad a good area for a first trip?
It is one of the better choices: central enough for Midtown, with far better restaurants than the Times Square blocks and a genuine neighbourhood feel.
Booking checklist
Check these before you reserve.
Total price
Look beyond the nightly rate. Check taxes, destination fees, breakfast and cancellation.
Room layout
For New York, room size, bathroom privacy, bed type and storage can matter more than star rating.
Arrival route
Match the hotel to your airport, luggage and arrival time, especially after an overnight UK flight.
Sources and update notes
Last updated: 17 August 2026. Hotel rates, fees, rules and transport details can change.